We’re a PR agency! And a great one for any small to mid-sized
business, nonprofit or government agency to select for getting results that
matter to their mission. We even work well with other creative-type agencies,
such as advertising and digital marketing shops
OK, we do digital marketing too, but who are we to talk coherently
about things like big data and automated advertising? A PR pro’s got to know
Nonetheless, if you’re a creative shop looking to add PR
value for your clients, we’re a great partner choice too. We’ve been there – in
the integrated marketing mix, done that, and done it well too. Even made many
friends on the advertising side along the way. (That last bit might be off-kilter,
grammar-wise, but we’re going with the vernacular here.)
Consider the value of high-impact special events, such as this celebrity-fueled crowd-pleaser at the Mall of America, on your business.
We’re in it for the money, of course! Got to keep the lights
on, reward the help (ahem), do the techno-upgrade thing regularly, like any
other business. But cash flow necessities aside, we’re really in the business
to make a difference for our clients.
We love the media side of the business, the writing, the
creativity, the sense of accomplishment that comes from doing a job well.
Deadlines? Johnnie Deadline would feel right at home here, because we just seem
to thrive on meeting deadlines. So our clients never need feel shy about calling
us with last-minute projects. And we find as our client relationships grow,
that ability to meet deadlines becomes more and more critical.
Not that we’re deadline fools who only work under pressure,
on spur-of-the-moment projects. No, no, no. We learned this business from the
big-agency pros, and what always came first in the process was:
We’ve produced some honking-big annual PR plans for clients
in our days. The kind you slam into industrial-size three ring binders and hope
you don’t drop on your big toe while fumbling for your car keys or mobile
phone. Plans best transported short distances by water buffaloes.
These days, we still produce plans for clients – but often
in digital format, and with a more minimalist approach appropriate to our
Plans set the foundation for our most successful programs
for clients. Plans. We don’t necessarily love ‘em, but we know how to put them
together and use them so that we – us and our clients (perhaps that would be
you?) can chart our progress along the path to PR-fueled glory.
But sometimes, especially in today’s fast-paced media world,
you’ve got to change plans on the fly to take advantage of opportunities as
they arise too. We’re good at that too.
So, if we don’t talk much about big data and the like –
remember, it’s good to stretch, but stretch too far and the whole foundation
starts to come undone, like what happened to that foreboding old castle in that
disaster movie – you know which one.
Mostly, we’re about the work.
Good work, great work, clients say various things about us.
All we know is that it takes a lot of hard work to deliver
great PR results for clients.
We’re happy to do the hard work for clients. The work that
wouldn’t get done otherwise, or that they don’t have the internal capability of
They just plain want great public relations work; the best!
Our keen sense of matching
what the media wants with what the client needs to see happen.
Your story is your story;
getting that story told through the media takes hard work, commitment,
and an understanding of what media outlets want today.We put our years of
well-honed media relations experience, put to the test thousands of times
across hundreds of thousands of media outlets (true), to work for each of
And yes, you do have to know the media to do media relations
well. That doesn’t mean you have to know every individual reporter,
editor and blogger on the planet.
But you have to know how to find them,
figure out their particular interests, and craft an angle on the story
that meets their needs. We know how to do this; we’ve done it countless
times for clients in dozens of industries; our system works, whether the
media are in Minneapolis, New York, Los Angeles, Sioux Falls, or London,
Brussels or Hong Kong for that matter. Writing, Writing, Writing.
We bring no
robots to the writing table, preferring instead to apply our own
distinctive writing style.
Yes, we do write with style – starting with
knowing the AP Stylebook but also we pride ourselves on writing well,
with impact and flair – not for effect, but for results.
Good Writing Matters!
The quality of
the written materials, digital, print, signage, etc., that a company
produces and proffers for other people to read, really do reflect that
company’s character, we believe.
Good writing matters for business; that’s
a key belief here at Big Thunder, and we strive to put that tenet into
practice for all of our clients.
An Unquiet Mindset.
that in a good way, of course.
The media world is so vast and ever-changing
today that it really pays to be constantly on the lookout for new ideas,
new outlets, new ways to get a client’s message across effectively and
efficiently. So we scour the web, books, magazines, newspaper, broadcast
outlets, constantly to uncover those hidden – maybe even just born! –
ideas that can elevate our clients’ businesses one or more levels in a
few fell swoops.
If you are not familiar with our company and your first contact with us is online: We would be pleased to hear from you! Please let us know what your needs and questions are, we will be more than happy to help.
Our company was established in 1999 and had been responsible for providing outstanding public relations services ever since. Our specialties include commercial real estate, residential real estate, food/hospitality, new products, non-profits and social enterprise, legal services and travel/tourism, among others. Our regular customers particularly value our ability to communicate their messages through the news media (earned media). Our business is located at 3429 Cedar Avenue South, Minneapolis, MN 55407.